5 Ways to Engage Customers (Not Just Email)

Ordinary mail is not as fast, and the rapidly changing world makes an ordinary phone call almost impossible. You're not going to call every one of your clients. Okay, let's say you decide to set up a bot. But think how pleasant it will be for the client to communicate with a machine that not only interrupts his day with a call, but also deprives him of the actual communication.

Today, email is also reaching a point where it is no longer the primary marketing tool. Your mailing is likely to end up in your spam folder. It is very likely that your message will end up in a special email account that is used to subscribe to newsletters (and most likely no one will ever read that account).

Of course, it's unlikely you should completely forget about email, especially if you already have people who are willing to receive your newsletters, but if you want to expand the audience you're willing to work with, think about more popular options.

This option has its disadvantages and pros, and it's quite popular, so it's worth discussing. Most people use Facebook groups to grow a free community, but groups are actually applicable for developing a paid community as well. 

A Facebook group can provide you with many tools to communicate with your audience. Photos, GIFs, messages, polls, or various videos - the possibilities for communicating and providing content are almost endless. With Facebook, you can sell your product, lessons, courses right within the group (also think about how much it will save you when you don't spend money to host your content on any hostings).

The most obvious disadvantage that begs for itself is that not only do you have to have a Facebook account, but also your client. There aren't really many people who still don't have an account, but don't forget about them. So your system should be built in such a way that a person without a Facebook account can access all of your services just as well.

Messengers are very widespread today. You can receive or send voice messages from anywhere in real time. It can be a regular one-to-one message, or for example you can send them at once to a general group where everyone will see your message.

Telegram is very popular with creative people who have the ability to express their thoughts or creativity as quickly and conveniently as possible at any time.

I like using messengers to communicate with higher level clients. Such clients can get extra advice, personal help, etc. You can exchange some business thoughts with them without having to put together an online conference, or come to an office somewhere. It's also extra publicity for your business, because your client will be able to tell their acquaintances that you're willing to work and help even on personal time.

This choice may seem somewhat unusual and surprising, but Instagram does have popularity and is growing as an alternative to other social media. Of course, you're unlikely to run an online course on Instagram and the functionality is much less than on Facebook Group, but nonetheless think about this option as a way to create unique and exclusive content for your clients.

Many digital content makers use Instagram as a platform to provide exclusive content. You collect a certain amount of contributions using Patreon, for example, create a closed Instagram account and add those people who have paid you for exclusive content.